Branding
If there’s one thing the CatMax Photography team loves more than capturing photos, it’s seeing how our clients put those photos to use. Though we’ve touched on the many ways branding photos, in particular, can be used to benefit your business, today, we’re excited to share some real-life examples from clients in hopes of sparking ideas for ways you could use branding photos in your business.
Read MoreWe talk a lot about the importance of strong branding and bringing it to life through images. For many creative professions like interior design or culinary arts, it’s easy to envision the possibilities for branding photography. Styled displays of a finished product, glimpses of beautiful materials, and showing the creator in their workspace may come to mind. But what about creative professions that don’t seem to lend themselves well to photography? Should they bother with branding photos, and what kind of images can be created? We’ll tackle those questions today.
Read MoreRenee Scalzini is the kind of woman who, when she sees a problem, finds a way to fix it. Her luxury handbag company, Scalzini Accessories, was created to do more than give women additional purse options. It was launched to solve a specific problem that Renee and the women she knew faced daily – disarray.
Read MoreAs a creative entrepreneur, developing and fostering your brand helps further bring life to your work, values, and professional goals. One way you can strengthen your brand and enhance its positive associations is to use it to create community. Here are some ways you can encourage your supporters to forge connections with one another and with you.
Read MoreOutsourcing. The concept is one that is likely familiar to business owners and managers. As someone who provides the service to others and utilizes it herself, Candice LePorte of Elemental Design & Consulting, Ltd. understands the practicality and pushback associated with it. She regularly sees the added productivity and availability provided to cabinet designers, interior designers, and remodelers through her “back-of-the-house” offerings.
Read MoreDiamond King doesn’t neatly fit into one box. Yes, she is a yoga teacher, but she is so much more. Diamond is a guiding light in health, wellness, and spirituality. This true creative isn’t afraid to express herself (she loves karaoke so much she keeps a portable microphone in her car, “just in case there's an emergency karaoke session”) and has found a way to combine multiple interests into her brand, The Real Diamond King.
Read MoreSo, you’ve completed your business branding photography session or are debating whether to book one and are wondering how to make the most of the new images. While you may have a few ideas in mind, there are numerous ways to use high-quality branding photos to support your business. Read on for some top suggestions, many of which also apply to professional portraits/headshots.
Read MoreThe photos of Jennifer Looney from her Personal Branding Experience may be some of the most popular on her business’s social media pages, but to Jennifer, the real star of the show will always be the outstanding final product she delivers—whether that be custom window treatments, a comprehensive remodel, or interior design services.
Read MoreThe word “system” is not synonymous with “complicated” in Wendy Ellin’s world. The workplace productivity consultant firmly believes in working smarter, not harder to achieve order and peace of mind.
Read MoreDuring Michele Williams’ 20-plus-year career, she’s launched a soft furnishings company, bought, sold, and run enterprises, and produced a home-industry magazine, among other accomplishments. Like countless entrepreneurs and business owners, her problem was never with offering a superior product or service—it was with navigating the details of business that rarely come with a road map. When she branched out on her own, Michele found herself pondering what rates to charge, how to work with frustrating clients gracefully, and more, on top of constantly second-guessing her choices.
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