The photos of Jennifer Looney from her Personal Branding Experience may be some of the most popular on her business’s social media pages, but to Jennifer, the real star of the show will always be the outstanding final product she delivers—whether that be custom window treatments, a comprehensive remodel, or interior design services.

The word “system” is not synonymous with “complicated” in Wendy Ellin’s world. The workplace productivity consultant firmly believes in working smarter, not harder to achieve order and peace of mind.

During Michele Williams’ 20-plus-year career, she’s launched a soft furnishings company, bought, sold, and run enterprises, and produced a home-industry magazine, among other accomplishments. Like countless entrepreneurs and business owners, her problem was never with offering a superior product or service—it was with navigating the details of business that rarely come with a road map. When she branched out on her own, Michele found herself pondering what rates to charge, how to work with frustrating clients gracefully, and more, on top of constantly second-guessing her choices.

Something you may notice about Gretchen Class-Diaz right away is her love of simplicity. It’s a theme that’s evident in many aspects of her life, including her work in event planning, interior décor, and forging strategic partnerships.

Leah Meyer Perez loved interior design before she even knew what it was and considered a career in architecture. Thanks to some misguided advice from an art teacher, she ended up exploring the world of interior design instead and hasn’t looked back.