Woman Wednesday: Nancy Felton of NF Design

May 07, 2025 in Branding, Entrepreneurship, Interiors, Woman Wednesday

With the Woman Wednesday series, CatMax Photography introduces you to exceptional female entrepreneurs who have gone through the CatMax Personal Branding Experience.

Today, we invite you to meet a special CatMax client — the winner of a free Personal Branding Experience! As the founder of NF Design, Nancy Felton provides residential and commercial interior design services that showcase her love of fusing modern and classic elements and highlight her experience working on high-end design projects.

Nancy Felton, founder of NF Design
Photo Credit: CatMax Photography

Congratulations on winning a free Personal Branding Experience from CatMax Photography! Tell us about your photoshoot experience.

I truly enjoyed my Personal Branding Experience with CatMax Photography! Cat's professionalism and creative vision made the entire process seamless and inspiring. She has an incredible eye for capturing meaningful details, and we were able to highlight key aspects of my company in a way that truly reflects its essence. The final photos are beautiful, and I’m so grateful for this experience!

How did you prepare for your branding photoshoot?

We focused on showcasing the essence of our company’s aesthetic. We carefully arranged our workspace with key design elements that represent our brand’s style. Additionally, we scheduled a design appointment at one of our favorite tile showrooms to capture a glimpse of our daily work process. This approach allowed us to create authentic and visually compelling images that truly reflect what we do.

Why did you think a branding photoshoot would be beneficial for your business?

I believe that strong branding starts with the right photos. Clean and thoughtful headshots that reflect my brand, my work values, and my team’s identity help create a professional and cohesive image. A branding photoshoot enhances my social media presence and elevates my website’s design, making it more visually appealing and engaging for potential clients.

Which photos from the shoot are some of your favorites and why?

Some of my favorite photos are the ones that capture me and my team working on our designs, reviewing floor plans, and selecting materials. These images truly showcase our creative process and the services we offer, giving a behind-the-scenes look at how we bring our projects to life. They reflect the passion and dedication that go into every design we create.

Would you say you tend to stick to a particular design style, or do you do a bit of everything?

I would say my design style is a blend of modern and classic elements. I love exploring new trends and innovative ideas, but I also appreciate the timeless beauty of classic mid-century design. This combination allows me to create spaces that feel fresh and contemporary while maintaining a sense of elegance and history.

Where do you draw inspiration for your designs?

I draw inspiration from my clients first — I love to see their vision, aesthetics, and inspirations before beginning the design process. From there, I focus on color and the overall style of their home to create a space that feels cohesive and harmonious along with organic shapes that bring a natural and fluid feel to the space.

What words of wisdom do you have for fellow women entrepreneurs?

My advice to fellow women entrepreneurs is to believe in themselves and their abilities. Confidence is key! Don’t be afraid to ask for help when needed and focus on building a strong team of professionals who share your vision and are committed to helping your business grow. Success comes from collaboration, perseverance, and trusting yourself along the way.

What do you like to do in your free time?

Family is the most important thing to me, so in my free time, I love spending quality moments with my husband and kids. Whether it’s enjoying a fun outing, relaxing at home, or creating special memories together, nothing brings me more joy than being with them.

Stay up to date with Nancy on Instagram at @nfinteriordesign. To learn more about the CatMax Photography Personal Branding Experience, click here.

How to Craft a Great Interior Design Contest Submission

February 17, 2025 in Interiors, Photography

The perks of winning an interior design contest are plentiful, from prizes, prestige, and visual aids for marketing to networking and media coverage opportunities.

But there are pros to simply entering a design contest as well. Knowing you want to participate in one can push you creatively, force you to keep your portfolio tidy and updated with professional photography, and encourage you to stay connected with industry organizations.

Whether you’re planning to submit an entry for the first time or you’ve participated in multiple contests, we’ll share tips anyone can use to boost their chances of taking home a title.

Building Your Interior Design Business Dream Team

April 11, 2024 in Interiors, Entrepreneurship, Business

As a business owner, growing your team is exciting. Added help allows you to take on more clients, expand your reach, and reduce your workload.

Having carefully built your brand, you want to find employees and contractors who are the right fit in more than just skill sets.

Let’s look at resources to find you that top-notch talent and go over some positions that typically make up an interior design team.

Taking Branding to the Next Level: When and How to Revamp Business Branding and Websites

January 11, 2024 in Branding, Rebranding, Interiors

A logo, color palette, signature fonts – all essential visual elements of your brand and, today, easy to create yourself using Canva or have a professional put together for you in an affordable brand kit thanks to Etsy.

But at some point, your branding will need upgrading – be that a more robust and inclusive brand kit with more guidelines, design changes to your branding, better implementation of your brand, or a complete overhaul.

Mixing Styles, Breaking Design Rules, and More with Lyn Reaves of L. Reaves Interiors: Tuesday Q&A

October 10, 2023 in Entrepreneurship, Interiors, Tuesday Q&A, Branding

With the Tuesday Q&A series, CatMax Photography introduces you to exceptional entrepreneurs who have gone through the CatMax Personal Branding Experience.

Today, we’re featuring Lyn Reaves, founder of L. Reaves Interiors. Following multiple remodels of her own houses and even a few builds, the former catering business owner decided to pursue her passion for interior design professionally and launched her company six years ago.

In this post, we dive into how she creates spaces that feel like home, the people who’ve inspired her, the details of her Personal Branding Experience, and more.

Woman Wednesday: Cristi Holcombe of Cristi Holcombe Interiors and CH Home

June 21, 2023 in Branding, Entrepreneurship, Interiors, Woman Wednesday

With the Woman Wednesday series, CatMax Photography introduces you to exceptional female entrepreneurs who have gone through the CatMax Personal Branding Experience. Today, we invite you to meet Cristi Holcombe of Cristi Holcombe Interiors and CH Home.

8 Steps for Securing Press Coverage for Interior Design Projects

October 07, 2021 in Interiors

Most interior designers dream of seeing their work on the glossy pages of a magazine such as Atlanta Homes & Lifestyles or featured by an online media outlet like Apartment Therapy. Getting an interior design project published can be a signal to yourself and others that “you’ve made it.”

You can approach the task of actively seeking media coverage one of two ways. You can hire someone to do it for you, or you can tackle it yourself. If you plan to do the latter, this guide is for you.

How to Hire a Photographer and Prepare for an Interior Design Photo Shoot

September 09, 2021 in Interiors

You’ve done the hard work. You’ve created a breathtaking space for your client, and they love it. They have even agreed to let you have professional photos taken of the project so you can showcase it in your marketing, but where do you begin? What should you look for in a photographer? How do you plan for the shoot to make it a success? This blog post will show you how to do all the above and provide valuable tips and tricks.