During Michele Williams’ 20-plus-year career, she’s launched a soft furnishings company, bought, sold, and run enterprises, and produced a home-industry magazine, among other accomplishments. Like countless entrepreneurs and business owners, her problem was never with offering a superior product or service—it was with navigating the details of business that rarely come with a road map. When she branched out on her own, Michele found herself pondering what rates to charge, how to work with frustrating clients gracefully, and more, on top of constantly second-guessing her choices.
Read MoreYou’ve done the hard work. You’ve created a breathtaking space for your client, and they love it. They have even agreed to let you have professional photos taken of the project so you can showcase it in your marketing, but where do you begin? What should you look for in a photographer? How do you plan for the shoot to make it a success? This blog post will show you how to do all the above and provide valuable tips and tricks.
Read MoreSomething you may notice about Gretchen Class-Diaz right away is her love of simplicity. It’s a theme that’s evident in many aspects of her life, including her work in event planning, interior décor, and forging strategic partnerships.
Read MoreWhether you are plunging into branding for the first time or want to give your current branding extra attention, there are important factors to consider when molding the outside perception of your service, product, or business. Here are five questions to answer as you work on branding that can help you get the greatest ROI. Remember, branding needs to be well thought out, not complicated!
Read MoreLeah Meyer Perez loved interior design before she even knew what it was and considered a career in architecture. Thanks to some misguided advice from an art teacher, she ended up exploring the world of interior design instead and hasn’t looked back.
Read MoreWhen it comes to telling your brand’s story, images are everything. An outstanding visual representation of you and your passion allows people to connect with both and is a significant factor in driving sales.
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