Catrina Maxwell, founder of CatMax Photography. Photo Credit: Lovi Blush Photography
Whether you started your business years ago or plan to soon, as entrepreneurs, the approaches we take professionally tend to evolve over time as we gain knowledge and experience. There is always something to learn as we continue to chart our way to success.
Read MoreOutsourcing. The concept is one that is likely familiar to business owners and managers. As someone who provides the service to others and utilizes it herself, Candice LePorte of Elemental Design & Consulting, Ltd. understands the practicality and pushback associated with it. She regularly sees the added productivity and availability provided to cabinet designers, interior designers, and remodelers through her “back-of-the-house” offerings.
Read MoreDiamond King doesn’t neatly fit into one box. Yes, she is a yoga teacher, but she is so much more. Diamond is a guiding light in health, wellness, and spirituality. This true creative isn’t afraid to express herself (she loves karaoke so much she keeps a portable microphone in her car, “just in case there's an emergency karaoke session”) and has found a way to combine multiple interests into her brand, The Real Diamond King.
Read MoreSo, you’ve completed your business branding photography session or are debating whether to book one and are wondering how to make the most of the new images. While you may have a few ideas in mind, there are numerous ways to use high-quality branding photos to support your business. Read on for some top suggestions, many of which also apply to professional portraits/headshots.
Read MoreThe photos of Jennifer Looney from her Personal Branding Experience may be some of the most popular on her business’s social media pages, but to Jennifer, the real star of the show will always be the outstanding final product she delivers—whether that be custom window treatments, a comprehensive remodel, or interior design services.
Read MoreBefore the current year concludes, there are important tasks solopreneurs and small business owners should complete. Tackling these items can help you prepare for a new calendar year and have a stress-free tax season.
Read MoreThe word “system” is not synonymous with “complicated” in Wendy Ellin’s world. The workplace productivity consultant firmly believes in working smarter, not harder to achieve order and peace of mind.
Read MoreMost interior designers dream of seeing their work on the glossy pages of a magazine such as Atlanta Homes & Lifestyles or featured by an online media outlet like Apartment Therapy. Getting an interior design project published can be a signal to yourself and others that “you’ve made it.”
You can approach the task of actively seeking media coverage one of two ways. You can hire someone to do it for you, or you can tackle it yourself. If you plan to do the latter, this guide is for you.
Read MoreDuring Michele Williams’ 20-plus-year career, she’s launched a soft furnishings company, bought, sold, and run enterprises, and produced a home-industry magazine, among other accomplishments. Like countless entrepreneurs and business owners, her problem was never with offering a superior product or service—it was with navigating the details of business that rarely come with a road map. When she branched out on her own, Michele found herself pondering what rates to charge, how to work with frustrating clients gracefully, and more, on top of constantly second-guessing her choices.
Read MoreYou’ve done the hard work. You’ve created a breathtaking space for your client, and they love it. They have even agreed to let you have professional photos taken of the project so you can showcase it in your marketing, but where do you begin? What should you look for in a photographer? How do you plan for the shoot to make it a success? This blog post will show you how to do all the above and provide valuable tips and tricks.
Read MoreSomething you may notice about Gretchen Class-Diaz right away is her love of simplicity. It’s a theme that’s evident in many aspects of her life, including her work in event planning, interior décor, and forging strategic partnerships.
Read MoreWhether you are plunging into branding for the first time or want to give your current branding extra attention, there are important factors to consider when molding the outside perception of your service, product, or business. Here are five questions to answer as you work on branding that can help you get the greatest ROI. Remember, branding needs to be well thought out, not complicated!
Read MoreLeah Meyer Perez loved interior design before she even knew what it was and considered a career in architecture. Thanks to some misguided advice from an art teacher, she ended up exploring the world of interior design instead and hasn’t looked back.
Read MoreWhen it comes to telling your brand’s story, images are everything. An outstanding visual representation of you and your passion allows people to connect with both and is a significant factor in driving sales.
Read More
