Woman Wednesday: Nancy Felton of NF Design

May 07, 2025 in Branding, Entrepreneurship, Interiors, Woman Wednesday

With the Woman Wednesday series, CatMax Photography introduces you to exceptional female entrepreneurs who have gone through the CatMax Personal Branding Experience.

Today, we invite you to meet a special CatMax client — the winner of a free Personal Branding Experience! As the founder of NF Design, Nancy Felton provides residential and commercial interior design services that showcase her love of fusing modern and classic elements and highlight her experience working on high-end design projects.

Nancy Felton, founder of NF Design
Photo Credit: CatMax Photography

Congratulations on winning a free Personal Branding Experience from CatMax Photography! Tell us about your photoshoot experience.

I truly enjoyed my Personal Branding Experience with CatMax Photography! Cat's professionalism and creative vision made the entire process seamless and inspiring. She has an incredible eye for capturing meaningful details, and we were able to highlight key aspects of my company in a way that truly reflects its essence. The final photos are beautiful, and I’m so grateful for this experience!

How did you prepare for your branding photoshoot?

We focused on showcasing the essence of our company’s aesthetic. We carefully arranged our workspace with key design elements that represent our brand’s style. Additionally, we scheduled a design appointment at one of our favorite tile showrooms to capture a glimpse of our daily work process. This approach allowed us to create authentic and visually compelling images that truly reflect what we do.

Why did you think a branding photoshoot would be beneficial for your business?

I believe that strong branding starts with the right photos. Clean and thoughtful headshots that reflect my brand, my work values, and my team’s identity help create a professional and cohesive image. A branding photoshoot enhances my social media presence and elevates my website’s design, making it more visually appealing and engaging for potential clients.

Which photos from the shoot are some of your favorites and why?

Some of my favorite photos are the ones that capture me and my team working on our designs, reviewing floor plans, and selecting materials. These images truly showcase our creative process and the services we offer, giving a behind-the-scenes look at how we bring our projects to life. They reflect the passion and dedication that go into every design we create.

Would you say you tend to stick to a particular design style, or do you do a bit of everything?

I would say my design style is a blend of modern and classic elements. I love exploring new trends and innovative ideas, but I also appreciate the timeless beauty of classic mid-century design. This combination allows me to create spaces that feel fresh and contemporary while maintaining a sense of elegance and history.

Where do you draw inspiration for your designs?

I draw inspiration from my clients first — I love to see their vision, aesthetics, and inspirations before beginning the design process. From there, I focus on color and the overall style of their home to create a space that feels cohesive and harmonious along with organic shapes that bring a natural and fluid feel to the space.

What words of wisdom do you have for fellow women entrepreneurs?

My advice to fellow women entrepreneurs is to believe in themselves and their abilities. Confidence is key! Don’t be afraid to ask for help when needed and focus on building a strong team of professionals who share your vision and are committed to helping your business grow. Success comes from collaboration, perseverance, and trusting yourself along the way.

What do you like to do in your free time?

Family is the most important thing to me, so in my free time, I love spending quality moments with my husband and kids. Whether it’s enjoying a fun outing, relaxing at home, or creating special memories together, nothing brings me more joy than being with them.

Stay up to date with Nancy on Instagram at @nfinteriordesign. To learn more about the CatMax Photography Personal Branding Experience, click here.

How to Craft a Great Interior Design Contest Submission

February 17, 2025 in Interiors, Photography

The perks of winning an interior design contest are plentiful, from prizes, prestige, and visual aids for marketing to networking and media coverage opportunities.

But there are pros to simply entering a design contest as well. Knowing you want to participate in one can push you creatively, force you to keep your portfolio tidy and updated with professional photography, and encourage you to stay connected with industry organizations.

Whether you’re planning to submit an entry for the first time or you’ve participated in multiple contests, we’ll share tips anyone can use to boost their chances of taking home a title.

Holiday Gift Giving: A Thoughtful "Thank You" for Your Support

October 10, 2024 in Business, Branding, Gift Giving

As the holiday season approaches, it's the perfect time to express gratitude to the clients who have supported your business throughout the year. From personalized year-in-review cards to small, thoughtful gifts that won’t break the bank, there are many ways to show appreciation. Whether you choose custom-scented candles, curated gift boxes, or exclusive resources tailored to their industry, the key is to make your clients feel valued and connected to your business. Thoughtful gifting can strengthen relationships and leave a lasting impression well into the new year.

How to Navigate Health Insurance as a Self-Employed Individual: Your Best Coverage Options

September 12, 2024 in Entrepreneurship

Navigating health insurance as a self-employed professional can be tricky, but it doesn’t have to be overwhelming. Whether you’re considering the Health Insurance Marketplace, leveraging a spouse’s plan, or exploring cash pay options, this guide breaks down the most practical solutions to help you find the right coverage for your needs.

Redefining Elegance: Jennifer Looney’s Journey of Rebranding JL Signature Designs: Tuesday Q&A

July 10, 2024 in Entrepreneurship, Business, Tuesday Q&A

Discover how Jennifer Looney, the visionary behind JL Signature Designs, transformed her business during a major move from Tennessee to Georgia. In this interview, Jennifer shares her insights on rebranding, overcoming challenges, and her strategies for attracting new clients in a competitive market. Join us as we explore her inspiring journey and the successful outcomes of her bold decisions.

Building A Greener Future and Pioneering Sustainable Living with Shipping Containers with Entrepreneur Jessica Lewis: Tuesday Q&A

May 09, 2024 in Entrepreneurship, Business, Tuesday Q&A

With the Tuesday Q&A series, CatMax Photography introduces you to exceptional entrepreneurs who have gone through the CatMax Personal Branding Experience.

Today, we’re shining the spotlight on Jessica Lewis, a visionary entrepreneur and the CEO of Shipping Living, a trailblazing green construction firm. Established in 2018 with the ambitious goal to "Save our community, Save our planet," Shipping Living specializes in creating sustainable spaces designed to stand the test of time. The company's core values revolve around the reduction of carbon footprint and costs for clients and future generations, serving as a reflection of Jessica's unwavering dedication to environmental stewardship.

n this post, we explore Jessica Lewis's journey, learning how she designs sustainable living spaces while encouraging others to consider both the environmental impact and aesthetic potential of their living environments. the details of her Personal Branding Experience, and more.

Building Your Interior Design Business Dream Team

April 11, 2024 in Interiors, Entrepreneurship, Business

As a business owner, growing your team is exciting. Added help allows you to take on more clients, expand your reach, and reduce your workload.

Having carefully built your brand, you want to find employees and contractors who are the right fit in more than just skill sets.

Let’s look at resources to find you that top-notch talent and go over some positions that typically make up an interior design team.

Balancing Entrepreneurship with Personal Goals and More with Travel and Adventure Entrepreneur Laura Mooney: Tuesday Q&A

March 12, 2024 in Entrepreneurship, Business, Tuesday Q&A

With the Tuesday Q&A series, CatMax Photography introduces you to exceptional entrepreneurs who have gone through the CatMax Personal Branding Experience.

Today, we’re featuring Laura Mooney, an investor and entrepreneur who’s the founder of OSG Fishing & Surf Charter and owner of the Boho Tamarindo Hotel, House, and Experiences. A lover of adventure, Mooney also has a personal brand website, Mooney Explores, where she shares advice and uplifting stories from her life to “inspire others to fearlessly discover and follow their goals and dreams.”

In this post, we dive into how she balances running multiple businesses with achieving personal goals, her tips for embarking on your own adventures, the details of her Personal Branding Experience, and more.

Taking Branding to the Next Level: When and How to Revamp Business Branding and Websites

January 11, 2024 in Branding, Rebranding, Interiors

A logo, color palette, signature fonts – all essential visual elements of your brand and, today, easy to create yourself using Canva or have a professional put together for you in an affordable brand kit thanks to Etsy.

But at some point, your branding will need upgrading – be that a more robust and inclusive brand kit with more guidelines, design changes to your branding, better implementation of your brand, or a complete overhaul.