With the Woman Wednesday series, CatMax Photography introduces you to exceptional female entrepreneurs who have gone through the CatMax Personal Branding Experience. Today, we invite you to meet Liz Davies, founder and managing director of ESD Homes and a seasoned general contractor who's built her business on the belief that great construction starts long before anyone picks up a hammer. She's also a mom, a mentor to other women in the design and build industries, and someone who's made it a personal mission to show up more visibly for her brand. We chat with Liz about developing her signature Precon Process, the one part of her business she refuses to outsource, how she manages to stay consistently front-and-center on social media without losing her mind, and her favorite ways to unwind.
Read MoreWith the Woman Wednesday series, CatMax Photography introduces you to exceptional female entrepreneurs who have gone through the CatMax Personal Branding Experience. Today, we invite you to meet Liz Bennett, owner and lead creative of Studio Ten12, a firm specializing in interior design and home staging. Formerly a member of the corporate world, Liz took the plunge into entrepreneurship more than two decades ago and, alongside her business partner, Jenny Miller, has carved out a niche in occupied home staging. Here, she shares how she got into the industry, evolved from simply fulfilling orders to leading projects with confidence, and why she views professional branding as the ultimate staging tool for her own business.
Read MoreLike the great technological advances that have come before it, AI is changing the way we do almost everything – especially the way we work.
Interior designers are increasingly embracing AI, seeing it as a tool to complement, rather than replace, the creative process. In fact, the 2025 State of AI & Business of Interiors report by Mattoboard found that 57% of its 250+ respondents said AI’s biggest benefit is speed and efficiency. Industry organizations are taking note of the interest in AI, too. ASID now offers “Transforming Design with AI: From Bias to Balanced Creativity in Healthy Interior & Architectural Design” and “Authenticity and Ethics in the AI-Driven Branding Era” as CEU courses.
Whether you’re one of the many interior designers who already use ChatGPT regularly and are looking for more tools or are completely new to incorporating AI into your process, consider trying the recommendations below to work smarter, not harder.
Read MoreWith the Woman Wednesday series, CatMax Photography introduces you to exceptional female entrepreneurs who have gone through the CatMax Personal Branding Experience.
Today, we invite you to meet Shannon Inhouse, a dedicated Atlanta real estate agent. An empty nester herself, Shannon specializes in guiding clients through pivotal life transitions, from downsizing and divorce to finding a fresh start. Backed by the luxury service of Beacham & Company (powered by Compass), she combines professional expertise with a deeply personal touch, believing that a home is the foundation for a balanced life. Here, Shannon shares her journey from hotel sales to real estate, her community work, and why her recent branding session was the best investment she made for her business all year.
Read MoreConnecting with other entrepreneurs through events and sharing information that can help them achieve their business goals is one of my biggest passions. I’ve loved speaking at multiple lunch-and-learns over the years and was thrilled to add joining an amazing panel to my list of speaking engagements.
During the “Photo Styling for Editorial & How to Get Published Panel,” which was presented by me, Cristi Holcombe of Cristi Holcombe Interiors, Elissa Benzie of Elissa Benzie Style, and Fran Worrall, editor-in-chief of Georgia Design Magazine, during Discover ADAC, we covered so much ground on preparing for photo shoots and getting interior design projects published.
If you missed it or need to fill in gaps in your notes, don't worry; I’ve compiled the key takeaways here.
Read MoreWith the Woman Wednesday series, CatMax Photography introduces you to exceptional female entrepreneurs who have gone through the CatMax Personal Branding Experience.
Today, we invite you to meet Jennifer Looney, founder of JL Signature Designs and an interior designer celebrating a remarkable 25 years in business. From her early days working at a kitchen table to designing for Fortune 500 executives, Jennifer has built a reputation for tailored luxury interiors and custom window treatments that marry detail with empathy. A regular Best of Houzz winner and avid world traveler, she recently relocated her firm from Nashville to Atlanta, rebranding to reflect her elevated vision. Here Jennifer shares her journey of resilience, the power of strategic partnerships, and how her new branding photos celebrate a quarter-century of intentional design.
Read MoreWe recently had the pleasure of photographing this stunning home designed by Perry Price Interiors — and this project was so much fun to collaborate on from start to finish!
The designers shared that this was one of those dream projects where everything just clicked. Their client completely trusted them and loved every selection they made, which gave them the freedom to really have fun with the design.
Read MoreWe’re thrilled to share one of our recent collaborations — a stunning project with Brooklyn of Shaw Design Group. This was our very first time working together, and it was an absolute pleasure from start to finish.
Brooklyn’s design vision is nothing short of inspiring. Every space she creates tells a story — layered textures, timeless color palettes, and thoughtful details that make each room feel both elevated and inviting. Our goal at CatMax Photography was to capture that essence through a mix of interior photography and portraits, showcasing not only the finished spaces but also the creative mind behind them.
Read MoreWith the Woman Wednesday series, CatMax Photography introduces you to exceptional female entrepreneurs who have gone through the CatMax Personal Branding Experience.
Today, we invite you to meet Leigh Nicholson, founder of Three 11 Interior Design. Her early interest in the emotional power of a well-designed space has evolved into a career marked by a commitment to delivering seamless, deeply personal luxury interior design experiences. Known for polished, timeless interiors balanced with current trends, the IIDA and Allied ASID member has grounded her Atlanta interior design firm in the belief that impactful design begins with a deep understanding of each client’s personality and lifestyle.
Read MoreGeorgia Chapter of the American Society of Interior Designers (ASID) hosted its inspiring Pretty and Pink event — an evening dedicated to Designing for a Cure and celebrating wellness in design. The event took place inside the stunning PDI Lighting showroom, where creativity met compassion in a beautifully styled, pink-themed setting that glowed with warmth and purpose.
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